Short Copy (POWERADE & smartwater)

POWERADE

Fan comment: “[Flavor] POWERADE is the best”

Response recommendations:

1. “Top 5 and it's not 5”

2. “🐐 talk”

3. “Big Mood 😤”

Campaign copy: March Madness

Response Recommendations:

1. “Who's gonna cut the net? 👀”

2. “Sweat + sacrifice = success 👏”

3. “[TEAM] gets buckets. 🤯”

4. “Handles ✅”

smartwater

Fan comment: “i love smartwater”

Response recommendations:

1. “it's relaxation + hydration 💧”

2. “it's calmness for your taste buds.”

3. “smartwater + clarity = a clear 🧠”

Campaign copy: Pete Davidson

Response Recommendations:

1. “we're encouraging smart choices - however you define that for yourself 💙”

2. “we're promoting smart choices. to us, the smartest choice is to drink more smartwater.”